A creative studio

UA Infinite

  • 3D Animation
  • Social Content + AR

Overview

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Infinite Launch

W&F teamed up with Under Armour to launch their running line, Infinite. A running shoe with several styles to fit your needs. Besides modeling the 4 base shoes and doing 12 color variations, W&F was tasked with building the key visuals and environments. These were used for the shoe launch across retail, social, and web. 

Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy

Colorways

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A Library of assets

W&F also built out all the different colorways for these shoes. Whether it's stills or animation, W&F used the approved renders and did color ups for future launches. 

Warm & Fuzzy
Warm & Fuzzy

Style Frames

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Style Frames

A peek at some of our style frames used to build the design system.

R&D

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R&D

A behind the scenes look of some sims that did and did not make the final cut.

The people behind it all

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Credits

  • (Creative Director) John Bashyam
  • (Designer) Stephen Hannon
  • (2D Animator) Jesse Nelson
  • (3D Animator) Carlos Aartsen
  • (Houdini Artist) Mitch Fields
  • (Head of Production) Chris Grey
  • (Modeler) Hung Ma
  • (Storyboard Artist) Vicente Martinez
  • (2D Animator) Elliot Fan
  • (Sound Design) Jesse Payne

Next project

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Burst Curve & Pro