UA Infinite
Overview
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Infinite Launch
W&F teamed up with Under Armour to launch their running line, Infinite. A running shoe with several styles to fit your needs. Besides modeling the 4 base shoes and doing 12 color variations, W&F was tasked with building the key visuals and environments. These were used for the shoe launch across retail, social, and web.
Colorways
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A Library of assets
W&F also built out all the different colorways for these shoes. Whether it's stills or animation, W&F used the approved renders and did color ups for future launches.
Style Frames
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Style Frames
A peek at some of our style frames used to build the design system.
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R&D
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R&D
A behind the scenes look of some sims that did and did not make the final cut.
The people behind it all
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Credits
- (Creative Director) John Bashyam
- (Designer) Stephen Hannon
- (2D Animator) Jesse Nelson
- (3D Animator) Carlos Aartsen
- (Houdini Artist) Mitch Fields
- (Head of Production) Chris Grey
- (Modeler) Hung Ma
- (Storyboard Artist) Vicente Martinez
- (2D Animator) Elliot Fan
- (Sound Design) Jesse Payne
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