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A lavender Burst toothbrush floats among purple flowers.
A pink Burst Berry toothbrush rests among raspberries.
Three Burst Pro toothbrushes display their illuminated screens.

Burst Oral Care

Overview

A toothbrush can go places. Across our work with Burst Oral Care, we’ve sent one on a miniature vacation, surrounded another with blooming lavender, and brought product details into close focus. Each launch gets its own world, built around the color, character, and design of the brush.

Timeline

ProjectYear
Burst Curve2023
Burst Pro2023
Burst Berry2022
Burst Lavender2021
Burst C.O.D.E2020

Burst Curve

Services
  1. Animation
  2. Creative Direction
  3. Sound Design / Music
  4. Editorial & Finishing
Year
2023

A compact brush with a taste for travel. For the Curve Sonic Toothbrush launch, we created a fully CG vacation in miniature: through the airport, into first class, and out to a sun-soaked pool. Detailed environments and playful scale make the travel-friendly brush the hero of its own getaway.

  1. A dark Burst Curve toothbrush wears headphones in a miniature airplane seat.
  4. A pink Burst Curve toothbrush stands on a colorful illuminated dance floor.
  6. A purple Burst airplane taxis along a miniature runway.
  7. A black Burst Curve toothbrush rides in a pink convertible.
  8. A miniature poolside resort with a pink car and colorful lounge chairs.

Burst Pro

Services
  1. Animation
  2. Creative Direction
  3. Sound Design / Music
  4. Editorial & Finishing
Year
2023

The Pro Sonic Toothbrush takes a more focused approach. We built a sleek CG launch film around its design and features, moving from the bristles to the illuminated display. Simple environments and close-up product renders give the details room to shine.

  2. A Burst Pro brush head floats in front of concentric purple rings.
  3. Three Burst Pro toothbrushes display their illuminated screens.
  5. Close-up of black Burst Pro bristles against a lavender background.
  7. A smiling dotted face lights up the screen of a black Burst Pro toothbrush.

Burst Berry

Services
  1. Animation
  2. Creative Direction
  3. Sound Design / Music
  4. Editorial & Finishing
Year
2022

Berry brings a little sweetness to the daily routine. The pink brush sits among floating raspberries and glossy swirls, with close-up views that play up its color and shape. CG animation turns the product into the center of a bright, fruit-filled world.

  2. A pink Burst Berry toothbrush stands among floating raspberries.
  3. A glossy berry-colored ribbon curls over a pink toothbrush.
  5. A raspberry balances on the black bristles of a pink Burst Berry toothbrush.

Burst Lavender

Services
  1. Creative Direction
  2. Animation
  3. Sound Design / Music
Year
2021

A luxury brush, in full bloom. Burst brought us the idea of a lavish floral world; we handled design, modeling, animation, and music selection to bring it to life. Individual flowers open around the CG brush, with the hero film expanding into cutdowns, animated vignettes, GIFs, and stills for screens of every size.

  1. A smiling dotted display on a lavender Burst toothbrush.
  4. A lavender Burst toothbrush surrounded by purple flowers and foliage.
  6. A lavender Burst toothbrush emerges from an arrangement of blooming flowers.

Burst C.O.D.E

Services
  1. Design
  2. Animation
Year
2020

For Burst’s Call of Duty campaign, we designed a microsite with a different visual vocabulary: camouflage, dark surfaces, and product details presented like field notes. The experience brings the collaboration’s brush and accessories into a world of archival screens, diagrams, and close-up inspection.

  2. A vintage television displays the Call of Duty logo.
  5. A dark Burst C.O.D.E. microsite layout features a toothbrush diagram.
  6. Polaroid-style product images appear on the Burst C.O.D.E. microsite.
  8. Camouflage Burst oral-care products arranged against a muted green background.
  9. A camouflage helmet sits against a black background.

CREDITS

ECD: John Bashyam ACD: Yagmur Altan Producer: Krissy Engelson CG Artist: David Walz CG Artist: Manan Bachkaniwala FX Artist: Mitch Fields Lighting: Ovi Bogdan Modeler: Alex Tymirov Sound Design: Mert Özcan Director: Yagmur Altan CG Artist: Carlos Aartsen Creative Director: John Bashyam Editor: Jesse Payne CG Artist/Compositor: Elliot Fan FX Simulations: Mitch Fields Compositor: Jesse Nelson Compositor + CG Artist: Elliot Fan Head of Production: Chris Grey

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