Mortal Bloom
Founders Brewing Co
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TASTE THE BLOOM
FEEL THE BITE. For our first project with Founders as their creative AOR, we brought the vibrant, yet ominous, artistic world of their Mortal Bloom Hazy IPA to life for the launch campaign. Taking inspiration directly from the beautifully designed packaging, we created a 3D world filled with fruity flavor cues and a cast of carnivorous flora that move, grow, breathe, and even see.
We managed this full project from the pitch, including model and animation, script development, sound design, and additional still campaign assets. The final deliverables included the hero :60 film and an array of cut downs (:30, :15, :10, and :06) in all major aspect ratios, and a variety of marketing stills for use across digital and OOH.
gallery
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flora
Social Assets
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Social Assets
Look Development
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Look Development
01 - 06
The people behind it all
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Credits
- (ECD) Andrew Jerez
- (Head of Production) Chris Grey
- (CG Artist) Carlos Aartsen
- (Motion Artist) Yura Seo
- (CG Artist) Sylvia Apostol
- (Animator) Matt Parent
- (Storyboards) Vicente Martinez
- (Composer) Yuta Endo
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