A creative studio

MCLAREN

  • 3D Animation
  • Social Content + AR

Overview

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F1 2025 Launch

Reigning F1 champions, McLaren, brought us on to produce the walk out film for their 2025 F1 season launch event, held at The 02 in London.

We developed a  hero film that paid homage to the past and present of McLaren F1 Racing, showcasing 10 CG car models and drivers racing each other through the timeline of McLaren's history. We modeled  10 cars in 3d, and combined realistic animated race scenes with archival footage from the brand, for a fast pace race through time. 

W&F partnered with the McLaren brand team on concept development, then it was off to the races with boards/previs, CG modeling, and animation.

Vroom Vroom

2025 Launch

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Live from The 02

Key Frames

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Style Frames

Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy

CGI Models

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The Models

Down to the decals

Concept

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Early Style Frames

Things from the cutting room floor we loved. 

Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy

The people behind it all

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Credits

  • (ECD) Andrew Jerez
  • (Head of Production) Chris Grey
  • (CG Artist) Carlos Aartsen
  • (Motion Design) Yura Seo
  • (Animator / Editor) Michael Kuzmich
  • (3D Animator) Matt Parent
  • (Designer) Stephen Hannon
  • (Designer) Kieran Baybutt
  • (CG Artist) Hung Ma
  • (CG Artist) Alex Tyemirov
  • (Sound Design) Yuta Endo

Next project

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CROCS