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KANE

KANE’s “Tomorrow Is Won Today” campaign looks at football before kickoff: the weight room, the warm-up, the recovery, and the work that rarely makes the highlight reel.

We handled editing and color across the Team Sports film, Will Anderson Jr.’s signature-colorway spot, and portraits of college and high school athletes. The Team film pulls those worlds into a fast-moving collage, where training footage meets football highlights and bold type. Will’s film brings the campaign closer, giving his “Keep Chopping Wood” philosophy room to land.

Different levels of the game. A shared commitment to showing up again tomorrow.

Client
KANE
With
ALLTOGETHERNOW
Services
  1. Editorial & Finishing
Year
2026

Explore

11 Assets

  1. Derrek Cooper trains with a bar across his shoulders beneath the blue-lit gym ceiling.
    A collage of football training and recovery footage carries the word TODAY.

Keep chopping wood

Will Anderson Jr.’s own KANE colorway comes with a philosophy: “Keep Chopping Wood.” His film moves between a locker-room conversation, studio portraits, and the work of getting ready. We shaped the edit around his voice, letting the quieter moments carry as much weight as the training.

  1. Will Anderson Jr. sits in a black sleeveless top and tan trousers against a dark blue studio background.
    Close-up of Will Anderson Jr.’s brown KANE colorway with tan trousers against a blue studio floor.
  2. Will Anderson Jr. stands beside a pale blue vintage truck on a blue studio set.
    Will Anderson Jr. in profile beneath a fluorescent light in a dark tunnel.

The next generation

The same commitment shows up in different places. Brysen Wright, Derrek Cooper, and Deuce Alexander bring their own rhythms to training and recovery. Their individual films extend the campaign from high school to college football, keeping each athlete’s voice and personality in the frame.

  2. Close-up of white KANE shoes worn with white socks on a dark gym floor.

Credits

Producer: Grace Parsons Editor: John Kim Head of Production: Chris Grey ECD: Andrew Jerez Head of VFX: Elliot Fan Technical Director: John Kesig

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