Curry 12
The Curry 12 wasn't designed to blend in.
So we built a world around what makes it impossible to ignore.
For the latest Curry Brand launch, we created a cinematic CG universe inspired by space, speed, and precision. Shoes floated through weightless environments. Light bent across metallic surfaces. Graphic elements, textures, and typography moved together like part of the same gravitational system—sharp, controlled, and constantly in motion.
- Client
- Under Armour
- Services
- Creative Direction
- Design
- Animation
- Year
- 2025
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8 Assets
Design Language
Built in close collaboration with Under Armour over the course of a year, the visual language was designed to evolve alongside future colorways while maintaining the same sense of energy and identity. Every detail, from the environments to the motion behaviors, was crafted to feel unmistakably Curry.
Performance, suspended somewhere beyond Earth.
Credits
Creative Director: Andrew Jerez Head of Production: Chris Grey Design: Stephen Hannon Comp Lead: Elliot Fan CG Artist: Matt Parent CG Artist: Carlos Aartsen Motion: Yura Seo Modeler: Hung Ma
8McLaren F1
