Generative AI

Hershey’s wanted to bring back a 15-year-old KitKat Halloween commercial with updated packaging. The only source was a low-resolution 360p MP4. We used upscaling and decompression models tailored to each shot, then moved into traditional tracking and compositing to replace the packs. An old spot, ready for another Halloween.

Water droplets, frost, and subtle surface details can take a long time to build in CG. Our hybrid approach keeps the camera, animation, and lighting in a traditional pipeline, then uses AI for a final detail pass. The La Colombe comparison shows how condensation changes the finish while preserving the underlying composition.

For Dunkin’, we used AI to generate backgrounds and help with tracking and keying, including tricky foliage edges. Before processing Rachel Dratch’s shot, we obscured her face, then composited the original performance back into the result. We also developed a tool to restore missing frames and match the source timing.

In the car-interior shot, AI helped us relight the scene and change design details. We then handled the background replacement with traditional compositing. Each part of the shot went through the workflow that suited it.

Prompt-based exploration lets us move from a loose reference to a specific image quickly. We use it to prototype ideas, explore visual directions, and help clients picture a concept. These experiments range from product worlds and cinematic environments to portraits, motion tests, and a rider flying the Warm & Fuzzy flag.

AI has also accelerated how we build tools for our own pipeline. Our custom Premiere plugin automates much of the work of updating graded footage and VFX versions across multiple edits. Less time replacing shots by hand, more time working on the edit.