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Dunkin Pumpkin Spice

Dunkin’ had a little pop history to rewrite. Baby Spice and Ginger Spice reunited with a long-lost sixth member: Pumpkin Spice, played by Rachel Dratch, whose devotion to pumpkin lattes had eclipsed her interest in pop stardom. The campaign jumps from a straight-faced reunion to a full-blown ’90s music video parody. We handled VFX and finishing, with on-set supervision, beauty cleanups, conform, and bluescreen set extensions across the campaign. A comeback with very seasonal ambitions.

Client
Dunkin'
With
Artists Equity
Services
  1. Editorial & Finishing
  2. Visual Effects
Year
2026

Explore

19 Assets

  1. Baby Spice and Ginger Spice sit together on a recording-studio couch in Dunkin’s Pumpkin Spice reunion ad.
    Rachel Dratch as Pumpkin Spice lounges in an orange pumpkin costume, holding a Dunkin’ latte.
  2. Dunkin’ Pumpkin Spice Lattes end card with a whipped-cream-topped drink on a recording-studio mixing console.
    An interviewer in a dark suit sits in the recording studio during the Pumpkin Spice reunion.
  3. Baby Spice, Ginger Spice, and Rachel Dratch as Pumpkin Spice share Dunkin’ lattes in the recording studio.
    Rachel Dratch as Pumpkin Spice gestures while holding a latte in her oversized orange pumpkin costume.

The Lost Music Video

Every forgotten pop star deserves a lost tape. Pumpkin Spice’s is a full ’90s music video parody, complete with pumpkin devotion and choreography that makes a strong case for sticking to lattes. We extended the bluescreen backgrounds around Rachel Dratch’s performance, helping bring this very questionable piece of pop history to life.

  1. Pumpkin Spice dances in an autumn woodland in the retro music video, with on-screen song credits.
    Rachel Dratch performs a dance move in an orange pumpkin dress against the music video’s autumn woodland background.

Behind the Scenes

Behind the comeback: practical sets, blue screens, and a lot of versions. Our team supervised VFX on set, then carried the work through beauty cleanups, compositing, conform, and finishing. The campaign spanned a 60-second hero, 30- and 15-second spots, a music video, four social cutdowns, and their various crops. Keeping every shot and format consistent turned one pumpkin-obsessed pop star into nearly 100 finished deliverables.

  2. Rachel Dratch stands among practical autumn trees and rocks in front of a blue screen on the music-video set.
    Rachel Dratch points toward her sequined Pumpkin Spice jacket while performing in front of the blue screen.
  3. Two production monitors display shots of the Spice Girls and Pumpkin Spice on the recording-studio set.
    A wide view of the soundstage shows the recording-studio set, overhead rigging, and production equipment.
  4. A small black plush toy and a Dunkin’ latte sit on a prop rock among autumn foliage on the blue-screen set.
    A crew member and overhead lighting equipment frame the recording-studio set during filming.

Credits

ECD: John Bashyam Producer: Krissy Engelson Head of VFX: Elliot Fan Producer: Grace Parsons Compositor: Anika Morris VFX Artist: Carlos Aartsen Head of Production: Chris Grey Technical Director: John Kesig

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