Devil Spiked

Every drink has a personality.

This one came with horns.

The campaign followed his chaotic creation story through a fiery world filled with explosive liquids, surreal environments, and just enough danger to keep things interesting.

Sweet. Spiked. Slightly possessed.

Client

Founders Brewing

Services

Design
Creative Direction
Animation
Sound Design / Music
Editorial & Finishing

Year

2025

Explore

17 Assets

Meet Spike

For Founders' Devil Spiked launch, we developed Spike—a fully CG mascot born directly from the brand's bold visual identity and flavor-forward attitude.

Social & OOH

Built across hero films, cutdowns, stills, and larger-than-life OOH moments, the campaign treated Spike less like a spokesperson and more like a creature unleashed into the real world.

CREDITS

Creative Director: Andrew Jerez Head of Production: Chris Grey Animator: Matt Parent CG Artist: Carlos Aartsen CG Artist: Sylvia Apostol CG Artist: Alex Tyemirov CG Artist: Diego Melgar Motion Artist: Yura Seo Design: Vicente Martinez Composer: Yuta Endo