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Pink flowers with eyes and green vines surround floating fruit.
An illustrated All Day IPA end card shows a can by a lake.
Sliced grapefruit, limes, and patterned forms fill a surreal desert landscape.

Founders Brewing

Overview

Founders gives each beer a personality. We give it somewhere to live. Our work together spans carnivorous gardens, sunlit road trips, surreal citrus landscapes, and a devil with a drink to make—distinct worlds rooted in the artwork and character of each brand.

From early concepts and character design to animation, sound, and campaign imagery, we help carry those worlds across films, social feeds, and out-of-home placements. The collection below brings together five different directions from our partnership with Founders Brewing.

Timeline

ProjectYear
Mortal Bloom2025
All Day2025
Mas Agave2020
Devil Spiked 2025
4 Giants2022

Mortal Bloom

Services
  1. Design
  2. Creative Direction
  3. Animation
  4. Sound Design / Music
Year
2025

Sweetness has teeth in Mortal Bloom. For the launch of the Hazy IPA, we took the can’s artwork into a lush CG world of fruit, twisting vines, and carnivorous flowers. We led the campaign from concept and script through animation, sound, cutdowns, and stills for digital and out-of-home placements.

  2. A thorn-covered green vine curls around a yellow Hazy IPA sign.
  3. Pink flowers with eyes and green vines surround floating fruit.
  5. A Mortal Bloom can floats above a softly lit surface.
  6. Carnivorous flowers and curling vines against black.
  8. A roadside billboard mockup displays Mortal Bloom cans and surreal flowers.
  10. Mortal Bloom poster mockups line a city wall.
  11. Green leaves with eyes and teeth surround a twisting vine.
  13. A Mortal Bloom Imperial IPA cooler-cling design with a can and carnivorous flowers.

All Day

Services
  1. Animation
  2. Creative Direction
  3. Design
  4. Sound Design / Music
Year
2025

The All Day IPA can became the starting point for an illustrated road trip. A cast of friends and the familiar woody travel through forests, streams, and citrus-colored scenery. We led the campaign from concept and character design through animation and sound, extending the adventure into print and digital imagery.

  2. An illustrated woody car floats in a pool beside a citrus slice.
  4. An All Day IPA billboard mockup reads “Hop into Easy.”
  6. An All Day IPA street-poster mockup shows a can beside a lake.
  8. All Day IPA campaign graphics appear on store cooler doors.

Mas Agave

Services
  1. Design
  2. Animation
  3. Creative Direction
  4. Sound Design / Music
Year
2020

For Mas Agave, the ingredients became the landscape. Citrus, agave, and unexpected forms fill a surreal CG world where flavor shapes the scenery. We developed the campaign from creative concept through animation and sound design, giving the hard seltzer a bright, offbeat place of its own.

  2. A Más Agave can stands in a miniature citrus-filled landscape.
  4. Floating citrus and patterned fruit surround a branching sculptural form.
  6. Sliced grapefruit, limes, and patterned forms fill a surreal desert landscape.
  7. A butterfly rests on a lime held by a sculptural silver hand.
  9. Fruit and leaves float across a bright Más Agave landscape.

Devil Spiked

Services
  1. Design
  2. Creative Direction
  3. Animation
  4. Sound Design / Music
  5. Editorial & Finishing
Year
2025

Meet Spike. For Devil Spiked, we developed a CG mascot and a creation story drawn from the packaging and flavors. The campaign follows him into a neon-lit world of strange ingredients and explosive concoctions, then carries that character across a hero film, cutdowns, social imagery, and out-of-home placements.

  2. A green hand holds a Devil Spiked can in a neon-lit room.
  4. A Devil Spiked wall-ad mockup features the can and green mascot.
  8. Spike works at a counter with citrus and a boombox beneath a neon sign.
  9. A screen advertises hard seltzer in the Devil Spiked film.

4 Giants

Services
  1. Animation
Year
2022

A quiet desert settlement, a hidden cave, and a glowing artifact set the scene for 4 Giants. The animated teaser trades familiar product settings for a stylized fantasy landscape, building a sense of discovery through angular environments, warm skies, and pools of eerie light.

  2. A stylized desert village beneath angular mountains and a pink sky.
  5. A glowing turquoise artifact sits on a pedestal inside a dark geometric cave.

Credits

ECD: Andrew Jerez Head of Production: Chris Grey Animators: Matt Parent, Mac Wojcik, Mitch Fields, Carlos Aartsen CG Artists: Carlos Aartsen, Sylvia Apostol, Alex Tyemirov, Diego Melgar Design: Vicente Martinez Music & Sound Design: Yuta Endo CD / Illustration / Animator: Uli Streckenbach Illustration / Motion Artist: Yura Seo Illustration / Cel Artist: Vicente Martinez

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