Devil Spiked

For our next project with Founders as their creative AOR, we developed their Devil Spiked mascot - Spike - and supporting campaign to launch the beverage. We crafted a story that shows the creation of the Spiked ale, using inspiration from the packaging and flavors. 

We managed this full project from the concept, including model and animation, script development, sound design, and additional still campaign assets. The final deliverables included the hero :60 film and an array of cut downs (:30, :15, :10, and :06) in all major aspect ratios, and a variety of marketing stills for use across digital and OOH.