Curry Jam
Overview
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Curry Jam
We teamed up with Curry Brand / Under Armour once again for the launch of the new Curry Jam Collection at the 2024 NBA All Star Game. Our hero animation drops a voxelized Steph Curry and De’Aaron Fox straight into a super-retro NBA Jam style game world, as they rep the best of the west.
We also developed key visuals used for web, retail, and the All Star Weekend Curry Gameroom Popup
Social Assets
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Social Assets
Some 3D assets and retro trading cards we developed to support the launch
BTS
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BTS
A peek behind our process.
The people behind it all
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Credits
- (Creative Director / 3D Lead) Elliot Fan
- (3D Lead) Uli Streckenbach
- (Head of Production) Chris Grey
- (Modeler) Hung Ma
- (Storyboard Artist) Vicente Martinez
- (3D Artist) David Waltz
- (3D Artist / VO) Jesse Payne
- (3D Artist) Yura Seo
- (3D Artist) David Quiray
- (Sound Design) Yuta Endo
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