Adobe AI Partners
Overview
Global Sports Partnerships
We partnered with Park Production House and Critical Mass to bring a series of B2B videos to life for their client, Adobe.
To showcase Adobe’s powerhouse partnerships and how Adobe’s AI technology is transforming the world of sports, Warm & Fuzzy created two anthem films highlighting Adobe’s collaborations with the NFL and Real Madrid. Each piece was designed to feel bold, cinematic, and unmistakably premium—reflecting the scale and influence of both partners.
These edits shared a common visual language and motion framework, while maintaining a distinct tone and identity for each partnership. Unique design systems and motion treatments were crafted to ensure every video felt tailored, authentic, and partner-specific.
The final suite of videos was deployed across CTV, web, and in-stadium placements, delivering a cohesive yet flexible campaign built to perform across platforms and audiences.
NFL
NFL
Real Madrid
Real Madrid
The people behind it all
Credits
- (Creative Director) Andrew Jerez
- (Motion Lead) Dennis Cheung
- (Edit House) After Avenue
- (Design and Motion) Yura Seo
- (Comp Lead) Elliot Fan
- (Comp) Anika Morris
- (Sr. Producer) Krissy Engleson
- (Producer) Grace Parsons
- (Head of Production) Chris Grey