VELOCITI ELITE 3
Overview
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The Supershoe
We partnered with Under Armour to launch the Fall/Winter and Spring/Summer campaigns for the Velociti Elite 3—UA’s record-breaking supershoe.
Warm & Fuzzy collaborated closely with Under Armour to establish the overall design system and visual language, blending 2D and 3D elements to create a bold, performance-driven aesthetic. Once the foundation was set, we partnered with Cartel to bring the campaign to life through a series of hero launch films, featuring CG animation, VFX, and motion design.
The final deliverables spanned web, social, and retail, providing a cohesive suite of assets designed to scale across channels and support a unified global product rollout.
LOOKDEV
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Lookdev
DESIGN STILLS
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Design Stills
WIREFRAME ASSETS
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WIREFRAME ASSETS
The people behind it all
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Credits
- (Creative Director) Andrew Jerez
- (Motion Lead) Michael Kuzmich
- (Design) Stephen Hannon
- (Design) Yura Seo
- (CG Artist) Carlos Aartsen
- (CG Artist) Alex Tyemirov
- (Comp / VFX) Elliot Fan
- (Motion) Dennis Cheung
- (Storyboards) Vicente Martinez
- (Head of Production) Chris Grey
- (Edit) Cartel
Next project
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