3D Billboards
Overview
Visit California
We teamed up with The Shipyard to make several 3D billboards in downtown LA for Visit California and the San Diego Tourism Authority.
Our first 3D billboard for Visit California brings the Ultimate Playground campaign to new heights and dimensions, hosting the ultimate game of state-wide "keepie uppie".
We built a CG apartment complex that blends right in with the Moxy hotel, creating an illusion as the beach ball flies between the iconic LA corner and our national parks - showcasing the best of California on the big screen.
San Diego Tourism
Swing Down For Fun
Our second billboard is for the San Diego Tourism Authority and features the beautiful Torrey Pines Golf Course. An expansive green spreads across the screen as we see a golfer smash a ball right into the glass for a literal 4th wall break. Our team completely designed the ball and glass using CG and carefully intergrated it into live action footage.
San Diego Tourism
Soar On Down
The third billboard shows off the gorgeous coastline, abundant with the common sight of paragliders. Using the frame of the screen as a way to play with depth, we have several paragliders whizzing by the camera and "out into the real world".
The parachutes and people were all fully animated and again integrated into nice live action footage of the real San Diego cliffs.
The people behind it all
Credits
- (Creative Director) Andrew Jerez
- (Creative Director) John Bashyam
- (Head of Production) Chris Grey
- (3D Generalist) Carlos Aartsen
- (Compositor) Jesse Nelson
- (Compositor) Elliot Fan
- (Animator) Jesse Payne
- (FX Simulations) Mitch Fields
- (Modeler) David Walz
- (Storyboard Artist) Vicente Martinez