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Qualcomm

Notifications are hard enough to ignore on a screen. For Qualcomm’s AI-integrated chip campaign, we brought them into the physical world: hovering over café tables, crowding an outdoor meeting, and interrupting a moment of calm.We handled VFX, animation, motion graphics, color, and conform across 25 shots in two weeks. The entire 90-second spot was filmed on a Samsung Galaxy phone, giving us a distinctive starting point for integrating the CG notifications into each scene.

Client
Qualcomm
Services
  1. Editorial & Finishing
  2. Visual Effects
Year
2024

Explore

15 Assets

  1. A person holds a yoga pose surrounded by floating notifications.
    Floating notifications surround a person stretching outdoors.
  2. Two people meet outdoors amid floating notifications.
    A close-up of a colorful painting held outdoors.
  4. A glowing battery notification floats beside a woman.
    A hand reaches toward a floating overdue notification.
  6. Digital notifications fill a busy café.
    Notifications float in front of a man outdoors.
  8. A wide café shot before visual effects.
    The same café shot with floating notifications added.
  9. A café table surrounded by animated notifications.
    The café table before notifications and finishing.

Credits

VFX Creative Director: John Bashyam Producer: Krissy Engelson VFX Supervisor: Elliot Fan Technical Director: John Kesig CG Artist: Carlos Aartsen CG Artist: David Walz CG Artist: Kevin Ferrara Colorist: Mark Todd Osborne Compositor: Denis Kozyrev Compositor: Anika Morris

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