UA StealthForm
Overview
Info
In our ongoing partnership with Under Armour, Warm & Fuzzy was entrusted with the launch of the new Stealthform hat, a cutting-edge product designed to withstand the elements. Tasked with creating a feature-focused launch film, our team drew inspiration from the hat's sleek yet durable design to develop an industrial, tech-heavy aesthetic for our assets.
The hero element of the campaign is our detailed 3d model of the stealthform hat, crafted to bend and crush in any direction and demonstrate its capabilities. The final deliverables included the hero launch film and accompanying beauty stills, all emphasizing the key feature: this hat is "uncrushable."
Overview
Design Development
The following section contains a breakdown of the various work that was put into the campaign, as well as a peek at some early design explorations.
R&D
R&D
The Squad
Credits
- (Creative Director) Andrew Jerez
- (Head of Production) Chris Grey
- (Designer & 2D Animator ) Vicente Martinez
- (Designer & 2D Animator ) Yura Seo
- (Houdini Artist) Mitch Fields
- (3D Animator) Carlos Aartsen
- (Modeler) David Walz