The Feed
Before there were influencers, there were nature documentaries.
We borrowed from both.
For Athletes in the Wild, we created a series of Tour de France broadcast spots inspired by the educational television we grew up watching. A custom graphics package, retro animation, and documentary-style storytelling combined to celebrate endurance athletes with equal parts admiration and humor.
Like PBS, but with more electrolytes.
- Client
- The Feed
- Services
- Animation
- Editorial & Finishing
- Year
- 2026
Explore
14 Assets
Grand Opening
No nature documentary is complete without a proper opening. So each spot got its own custom ident before the action began.
Show Graphics
We embraced the quirks of early-'90s television. Picture-in-picture grids, playful wipes, nostalgic graphics, and delightfully unnecessary transitions gave the films the feel of a long-lost PBS special.
Credits
Creative Lead: Becca Schepps Design: Steve Cullen Head of Production: Chris Grey Sr Producer: Krissy Engelson Motion Lead: Dennis Cheung Editor: Jonathan Eakin
6AMPM
