RABBITS BLACK
Overview
REINVENTING THE RABBIT
Our friends at Rabbits Black wanted to revitalize their brand identity and develop an iconic ident to represent their brand in upcoming film releases. We took on this challenge by focusing on key deliverables that would make for an impactful re-debut: a 10 second ident with cinematic and extended cuts, website design and development, and a branding guide for the RB team to follow going forward.
We took inspiration from their name and logo to create our realistic 3d rabbit hero character, who adorably interacts with our mid-century 3d tv. The branding refresh was also inspired by these styles and our 3d designs, creating a new visual language for the brand - including an updated logo and new fonts, color scheme, and iconography to be used on the new website and beyond. And right on the theme, the brand team loved easter eggs and made sure we sprinkled them where possible. See anything you recognize?
Overview
Rebrand
With the debut of their new ident, Rabbits Black needed a revamped brand identity to match. Check out some of the key design elements of their new visual identity.
Design Development
Behind the Curtains
assets
3D PRINT
The assets we designed are now a key element of Rabbits Black's branding, and they inspired the brand with possibilities of what else they could become. With that we made a 3d print of the tv to show the brand how it might work as a product in the real world.
The people behind it all
Credits
- (Creative Director) Andrew Jerez
- (Producer) Krissy Engelson
- (Web & Brand Design) Neutral Studio
- (Comp Lead) Elliot Fan
- (Character Animator) Rob Dollase
- (FX Artist) Mitch Fields
- (CG Artist) David Walz
- (CG Artist) Carlos Aartsen
- (Storyboards) Vicente Martinez