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Rabbits Black

A curious rabbit meets a mid-century television. That small encounter became the starting point for Rabbits Black’s new film ident and brand identity.Taking cues from the company’s name and logo, we created a realistic CG rabbit and television for a ten-second ident, along with cinematic and extended cuts. The same visual language carried into a refreshed logo, typography, colors, iconography, and website, with Neutral Studio handling web and brand design.The team also tucked Easter eggs into the work and developed a 3D-printed television prototype, taking a piece of the screen world into the real one.

Client
Rabbits Black
With
Neutral Studio
Services
  1. Visual Effects
  2. Design
  3. Animation
  4. Sound Design / Music
  5. Editorial & Finishing
Year
2024

Explore

25 Assets

Brand identity

The new ident set the tone for a wider brand refresh. We developed a visual language around the rabbit and retro television, with an updated logo, typography, colors, and iconography for the website and beyond.

  1. Rabbits Black rabbit-and-television symbol on a construction grid.
    Rabbits Black horizontal wordmark and spacing guide.
  2. GT Walsheim typography and sample layouts.
    ITC Bauhaus letterforms and large Cinema lettering.
  3. Rabbits Black brand color palette.
    Examples of the Rabbits Black symbol in the brand colors.
  4. Rabbit symbol centered on a television test pattern.
    Carrot symbol centered on a television test pattern.
  5. Yellow Hare Raising Cinema lettering on orange.
    Dark Hare Raising Cinema lettering on purple.

Design development

Early television designs, character studies, and storyboards show how the ident took shape. The rabbit’s movement and the television’s details gave the brand its own character, with a few easter eggs tucked into the world.

  2. A retro television displaying color bars.
    An angled view of a wooden retro television.
  3. A retro television displaying the Rabbits Black name.
    A television with a carrot on screen in front of theater curtains.
  4. Storyboard sketch of a rabbit watching television.
    A rabbit faces an orange television on a theater stage.
  5. Storyboard panels showing the rabbit approaching a television.
    Storyboard panels showing the rabbit entering the television.
  6. Television design sketches and construction notes.
    A hand-drawn television surrounded by motion lines.

CREDITS

Creative Director: Andrew Jerez Producer: Krissy Engelson Web & Brand Design: Neutral Studio Comp Lead: Elliot Fan Character Animator: Rob Dollase FX Artist: Mitch Fields CG Artist: David Walz CG Artist: Carlos Aartsen Storyboards: Vicente Martinez

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