New Balance 2020 Launch
Communicating with Animation
Over the years we’ve produced a handful of projects directly with New Balance. This was all content to enhance their marketing efforts. From their shoes to their apparel, we created assets that helped move forward their campaigns - Everything we created was done without video or photography. It was all CG animation, which allowed us much more control over the creative.
Our experience with photogrammetry and creating realistic CG products allowed us to create larger than life full-cg animations. From simulated cloths to power-hungry engines, we created social content that communicated new product releases, partnerships, and technology.
The people behind it all
- (Creative Director) Andrew Jerez
- (Creative Director) John Bashyam