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New Balance

Over the years we’ve produced a handful of projects directly with New Balance. This was all content to enhance their marketing efforts. From their shoes to their apparel, we created assets that helped move forward their campaigns. Everything we created was done without video or photography. It was all CG animation, which allowed us much more control over the creative.Our experience with photogrammetry and creating realistic CG products allowed us to create larger-than-life full-CG animations. From simulated cloth to power-hungry engines, we created social content that communicated new product releases, partnerships, and technology.

Client
New Balance
Services
  1. Animation
  2. Creative Direction
  3. Design
Year
2018–2019

Explore

15 Assets

  1. A red and white running shoe dissolves into digital streaks.
  2. Copper engine pipes in the FuelCell Impulse animation.
    Glowing red gauges and interface graphics.
  3. Close-up of an illuminated red speed gauge.
  5. A white New Balance cleat with a multicolored heel.
    Close-up of multicolored fabric wrapping a cleat.
  6. The sole of a white cleat with green studs.
  8. Close-up of textured jersey fabric and a team emblem.
  9. An orange Knights jersey suspended against an orange background.
    Close-up of a white bird emblem on dark jersey fabric.
  10. Orange jersey fabric with a dark graphic.
  11. A pink New Balance cleat among pink spheres and a sculpted head.

Credits

Creative Director: Andrew Jerez Creative Director: John Bashyam

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