Kraft Mac & Cheese
Kraft - Help Yourself
SOME CHEESY :30 & :60 TV SPOTS
Warm & Fuzzy partnered with Kraft and Johannes Leonardo to help create VFX for the new Mac & Cheese 'Help Yourself' campaign.
W&F was involved early on with the director and client to concept VFX treatments, RND, provide on-set supervision, and lead the execution of all spots.
All formatted and exported in a variety of aspect ratios and sizes for versatility across mutliple social media platforms and broadcast TV.
BEHIND THE SCENES
MAKE 3D PANTS, CLONE A CAR 100 TIMES, MAKE A DANCING CROSSWALK SIGN - ALL IN A DAYS WORK.
The people behind it all
- (Creative Director) John Bashyam
- (Head of Production) Chris Grey
- (VFX Lead) Elliot Fan
- (Comp / CG Artist) Brian Legoo
- (Comp / CG Artist) Jory Federighi
- (Comp / CG Artist) Erik Fashingbauer
- (CG Artist) Carlos Aartsen