Kraft Mac & Cheese
Kraft - Help Yourself
SOME CHEESY :30 & :60 TV SPOTS
Warm & Fuzzy partnered with Kraft and Johannes Leonardo to help create VFX for the new Mac & Cheese 'Help Yourself' campaign.
W&F was involved early on with the director and client to concept VFX treatments, RND, provide on-set supervision, and lead the execution of all spots.
All formatted and exported in a variety of aspect ratios and sizes for versatility across mutliple social media platforms and broadcast TV.
BEHIND THE SCENES
MAKE 3D PANTS, CLONE A CAR 100 TIMES, MAKE A DANCING CROSSWALK SIGN - ALL IN A DAYS WORK.
The people behind it all
- John Bashyam (Creative Director)
- Chris Grey (Head of Production)
- Elliot Fan (VFX Lead)
- Brian Legoo (Comp / CG Artist)
- Jory Federighi (Comp / CG Artist)
- Erik Fashingbauer (Comp / CG Artist)
- Carlos Aartsen (CG Artist)