A creative studio

Kraft Mac & Cheese

  • Post Production + VFX

Kraft - Help Yourself

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SOME CHEESY :30 & :60 TV SPOTS

Warm & Fuzzy partnered with Kraft and Johannes Leonardo to help create VFX for the new Mac & Cheese 'Help Yourself' campaign. 

W&F was involved early on with the director and client to concept VFX treatments, RND, provide on-set supervision, and lead the execution of all spots. 

All formatted and exported in a variety of aspect ratios and sizes for versatility across mutliple social media platforms and broadcast TV.

Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy

BEHIND THE SCENES

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VFX BREAKDOWN

MAKE 3D PANTS, CLONE A CAR 100 TIMES, MAKE A DANCING CROSSWALK SIGN - ALL IN A DAYS WORK. 

The people behind it all

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Credits

  • (Creative Director) John Bashyam
  • (Head of Production) Chris Grey
  • (VFX Lead) Elliot Fan
  • (Comp / CG Artist) Brian Legoo
  • (Comp / CG Artist) Jory Federighi
  • (Comp / CG Artist) Erik Fashingbauer
  • (CG Artist) Carlos Aartsen

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