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Kraft

CG pants, a car cloned a hundred times, and a dancing crosswalk sign. For Kraft Mac & Cheese’s Help Yourself campaign, we partnered with Johannes Leonardo to bring a series of playful visual effects to everyday situations.We worked with the director and client from early VFX concepts and R&D through on-set supervision and final execution. The finished spots were adapted into multiple lengths and aspect ratios for social and broadcast.

Client
Kraft
With
Johannes Leonardo
Services
  1. Editorial & Finishing
  2. Visual Effects
Year
2021

Explore

8 Assets

  1. Three people talk in a kitchen.
  2. A steaming cup of Kraft macaroni and cheese in a microwave.
  3. An illuminated pedestrian crossing sign.
  5. Rows of identical red cars fill a city street.

VFX breakdown

CG pants, a hundred cloned cars, and a dancing crosswalk sign. A look at how we built the effects behind Kraft’s Help Yourself campaign.

Credits

Creative Director: John Bashyam Creative Director: Andrew Jerez Head of Production: Chris Grey Comp Lead: Elliot Fan Comp: Brian Legoo Comp: Jory Federighi CG Artist: Carlos Aartsen Illustration: Mitch Fields Comp / CG Artist: Erik Fashingbauer

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Coachella 2022