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Hot Pockets

Hot Pockets was teaming up with Twitch. We teamed up with Reach Agency to give the partnership a world of its own: a CG gamer, a fully built gaming room, and a snack that brings the action off-screen.We developed the character, environment, and product in 3D for a series of social spots, drawing on the visual language of contemporary games. The campaign ran across social, Twitch, and Reddit, with a custom Twitch overlay extending the idea into the stream.

Client
Hot Pockets
With
Reach Agency
Services
  1. Animation
  2. Creative Direction
  3. Design
Year
2020

Explore

6 Assets

The Campaign

From the glow of the gaming setup to the burst of colorful rewards, every part of the scene was designed to belong to the same playful CG world.

  1. A CG gamer sits at a desk in a purple-lit bedroom.
    A CG gamer reacts as colorful objects fly around him.
  2. Cutaway CG gaming room floating against a red background.
    Two Hot Pockets halves reveal colorful gems against a red background.

Process

A look at the scene before and after materials, lighting, and compositing bring the gamer and his room to life.

  1. Untextured CG model of a gamer at his desk.
    Final rendered gamer scene with lighting and a live chat panel.

Credits

Creative Director: Andrew Jerez Head of Production: Chris Grey Motion Graphics: Michael Kuzmich Storyboard Artist: Mitch Fields Animator: Michael Sime Houdini FX Artist: Mitch Fields Modeler: Alex Temirov Sound Design: Yuta Endo

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