Back to work
A red KitKat wrapper appears beside two chocolate fingers.
Stacked Reese’s PB&J cups reveal grape and strawberry fillings.

Hershey's

Overview

Sweet Work

Our partnership

We've been lucky to join forces with Hershey's across a myriad of projects over the years. From live action to fully CG and everything in between, it's been an invaluable partnership. We put together this collection of some of our favorite work with Hershey's and their wide variety of brands, to showcase all we've done so far. Scroll through for a look at One Bar, Shaqalicious Gummies, Dots Pretzels, Reese's, Fulfil, Hershey's, Almond Joy, and KitKat.

  1. Nine-panel montage of Warm & Fuzzy work for Hershey’s brands.

Dots

Services
  1. Visual Effects
Year
2023 / 2024

A pantry full of pretzels deserves a little security. Dot’s turns an everyday snack cupboard into a stash worth protecting, complete with a face-scanning display. We supported the spots with VFX and cleanup, with later work updating the packaging.

  1. A man holds Dot’s pretzels outside a suburban home.
  2. A dump truck unloads Dot’s pretzel bags beside a man in a driveway.
  3. Cyclists pass a dump truck unloading pretzel bags outside a house.
  4. Dot’s Homestyle Pretzels end card over a pile of pretzel bags.
  6. A digital pantry display scans a woman’s face and reads “Unlocked.”
  7. A woman holds Dot’s pretzels inside a pantry lined with pretzel bags.
  8. Dot’s pretzel twists and seasoning fly across a red background.

KitKat Halloween

Services
  1. Visual Effects
  2. Editorial & Finishing
Year
2026

Hershey’s wanted to bring back a 15-year-old KitKat Halloween spot with updated packaging. The catch: the only source was a heavily compressed 360p MP4. We used AI upscaling and decompression to restore the footage, then traditional tracking and compositing to replace the packs. The witches and trick-or-treaters stayed. The wrappers got an update.

  1. A woman in a witch costume enjoys a KitKat beside the updated snack-size packaging.
  2. Costumed trick-or-treaters gather at a pumpkin-decorated front door.
  3. KitKat candies pour from a red bag into a Halloween candy bowl.
  4. A child in a cowboy costume enjoys a KitKat outside a house.
  5. A smiling woman in a witch hat greets trick-or-treaters.
  6. A hand reaches into a bowl filled with red-wrapped KitKat bars.

Reese's PB&J

Services
  1. Visual Effects
Year
2025

Peanut butter and jelly, with a chocolate shell. These spots bring the sandwich-shop pairing into the world of Reese’s, giving strawberry and grape fillings their moment alongside the familiar peanut butter cup. We handled VFX and cleanup for the campaign.

  1. Two peanut butter and jelly sandwich halves stacked on an orange background.
  2. Peanut butter and jelly sandwich halves on an orange background.
  3. Cutaway views of Reese’s cups with grape and strawberry filling.
  4. Reese’s PB&J grape and strawberry packages on an orange background.
  5. A strawberry-filled Reese’s PB&J cup sits on a pink pedestal.
  6. Stacked Reese’s PB&J cups reveal grape and strawberry fillings.

Hershey's Kisses

Services
  1. Visual Effects
Year
2024

A little chocolate brings out the superhero in this family. For Hershey’s, we handled VFX replacing the superhero suits in the spot. The costume changes sit within a familiar world of kids, parents, and a surprise at the door.

  2. Two costumed candy superheroes stand together in a cinematic scene.
  3. Hershey’s Kisses and Reese’s packages beside unwrapped chocolates.
  4. A young girl reacts with surprise from a couch in the Hershey’s Heroes spot.
  5. A boy wearing glasses looks up in surprise in the Hershey’s Heroes spot.
  6. Two adults hold Hershey’s Kisses and Reese’s bags in a doorway.

Shaqalicious

Services
  1. Editorial & Finishing
  2. Visual Effects
  3. Sound Design / Music
Year
2025

Shaq, a bag of gummies, and a whole lot of color. These spots move between live action and bright graphic worlds filled with floating candy. We handled editorial, VFX, and sound design, bringing the performances, gummy-filled visuals, and sound together.

  3. Shaqalicious gummies float through a bright blue graphic tunnel.
  4. Colorful gummies spiral through a purple and pink graphic tunnel.
  5. Shaquille O’Neal holds a bag of Shaqalicious gummies on a couch.
  6. Shaquille O’Neal appears in a green Shaqalicious gummies end card.

ONE Bar

Services
  1. Visual Effects
  2. Animation
Year
2023 / 2025

Protein bars with a sweet tooth. Across our ONE Bar work, flavor takes shape in blueberry-crumble lettering, birthday-cake type, and swirls of chocolate and peanut butter. We handled CG modeling and animation, VFX, and cleanup, from edible-looking typography to the Hershey’s and Reese’s collaborations.

  1. ONE Hershey’s protein bar with chocolate pieces on a brown background.
  2. ONE Reese’s protein bar with a peanut butter swirl on an orange background.
  5. Blueberry crumble typography spelling “20g protein, 1g sugar” above a ONE bar.
  6. Birthday cake letters spell “AMAZES” above ONE protein bars.
  7. Purple icing drizzles over a white chocolate-coated ONE bar.
  8. ONE Hershey’s protein bar and chocolate on a brown background.

Fulfil

Services
  1. Visual Effects
  2. Animation
Year
2024 / 2025

Kitchen cupboards, couch time, and a chocolate-covered break. Our Fulfil work spans everyday live-action moments and product-focused social films. We contributed CG modeling and animation, cleanup, and packaging replacement across the collection, supporting both the people on screen and the bars in their hands.

  2. A chocolate-coated Fulfil bar breaks open against a yellow background.
  3. Fulfil chocolate salted caramel protein bar packaging.
  4. Chocolate pours over a Fulfil bar with scattered crisp pieces.
  5. A father and child share a moment on the couch in a Fulfil spot.
  6. A woman reaches into a cupboard while a man stands behind her in a kitchen.
  7. A child sits on a couch looking toward an adult in a Fulfil spot.

Credits

Creative Directors: John Bashyam, Andrew Jerez, Jean Delaunay Producers: Grace Parsons, Krissy Engelson VFX Supervisor: Elliot Fan CG Artists: Diego Melgar, Manan Bachkaniwala, Carlos Aartsen, David Walz, John Bashyam FX Artist: Mitch Fields Compositors: Anika Morris, Jesse Payne, Yura Seo, Denis Kozyrev Editors: John Kim, Amy Eakin UI Designer: Edwin Garza Head of Production: Chris Grey

9

McLaren F1