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Extra

Ten spots. Six seconds each. No sets. We partnered with Park Production House, Team OMC, and director Alexandra Gavillet to turn green-screen performances into bright, fully realized worlds for Extra.We created nine CG environments and filled them with animated details that spring to life when a stick of gum helps the characters find their focus. Our team handled on-set VFX supervision, design, animation, edit, and color across the campaign.

Client
Extra
With
Park Production House, Team OMC & Alexandra Gavillet
Services
  1. Visual Effects
  2. Animation
  3. Creative Direction
  4. Design
  5. Live Experiences
Year
2024

Explore

12 Assets

The Campaign

A classroom, a locker room, a science lab: familiar places become a little less ordinary. Each spot moves quickly from an everyday distraction to a burst of focus, with the environment joining in.

  1. A student works at a desk surrounded by animated streaks of light.
    A basketball player sits in a green locker room.
  2. Basketball teammates pose with animated hearts and basketballs.
    Two students work in a green science lab.
  3. Wide view of a science lab filled with animated objects.
    Students work at a library table surrounded by animated text.

VFX Breakdown

The locations were built in CG around the live-action performances. These breakdowns show how the environments and animated elements come together in the final shots.

A student works at a desk surrounded by animated streaks of light.
Two students work in a green science lab.

Behind the Scenes

On-set VFX supervision connected the shoot to the digital worlds we would build around it. A look at production, followed by two of the campaign’s CG environments.

  1. A performer at a desk on the Extra green-screen set.
    Production monitor showing a close-up of an Extra gum pack.
  2. CG bedroom environment lit with purple and green light.
    CG classroom environment with blue desks and animated school supplies.

Credits

ECD: Andrew Jerez Producer: Krissy Engelson Editor: John Kim Comp Lead: Elliot Fan Compositor: Jesse Nelson 2D Animator: Vicente Martinez CG Artist: Yura Seo CG Artist: Carlos Aartsen CG Artist: Ovi Bogdan Colorist: Myles Bevan, Studio RM

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