CROCS
Overview
Step Your Crocs Into...
...a whole new world. To kick off 2025 right, Crocs brought us on to help with their huge 2025 Classics campaign launch. We owned the full project from pitch to delivery - teaming up with director Alexandra Gavillet to bring the vision to life. In the end, we produced three VFX heavy :15 hero films with original scores, 12 unique :06 films, 15 stylized VFX stills, and over 300 retouched product beauty and lifestyle stills.
Each spot takes you from UGC into a unique fully-immersive world, surrounded by beautiful scenery and larger than life Crocs and Jibbitz interacting with the talent. Along with our production partners Park Production House, we filmed on location in Calgary, Canada for some otherworldly views and impeccably built sets. In post, we 3d modeled every featured Croc shoe and over 100 individual Jibbitz charms to amplify the visual experience of each world and show off the product in a variety of ways through VFX.
BTS
Behind the Scenes
The people behind it all
Credits
- (ECD) John Bashyam
- (Head of Production) Chris Grey
- (Post Producer) Krissy Engelson
- (Producer) Welly Lo
- (VFX Supervisor) Elliot Fan
- (Compositor) Jesse Nelson
- (Compositor) Anika Morris
- (Motion Artist) Yura Seo
- (CG Artist) Carlos Aartsen
- (CG Artist) Jean Delaunay
- (CG Artist) David Walz
- (Modeler ) Hung Ma
- (2D Artist) Vicente Martinez
- (Live Action Production) Park Production House
- (Director) Alex Gavillet
- (Editor) John Kim
- (Composer) Yuta Endo
- (Colorist) Kaitlyn Battistelli
- (Photographer) Christin Rose
- (Photo Retoucher) Luis Jaime