Converse Pride 2021
Find your pride
Converse teamed up with Warm & Fuzzy for their 2021 Pride campaign. Starting with a static piece of commissioned artwork, they asked W&F to turn it into a lush landscape of animated content.
The artwork is inspired by individual stories, with each style featuring a graphic that explores the duality of struggle and joy along the journey to self-love. Converse used a group of All Stars from around the world to create a new product collection by and for the LGBTQIA+ community.
We leveraged assets from the campaign to create an interactive IG filter for users to immerse themselves in the vibrant world.
The people behind it all
- John Bashyam (Creative Director)
- Chris Grey (Executive Producer)
- Brian Legoo (Animator)
- Jory Federighi (Animator)
- Erik Fashingbauer (Animator)
- Carlos Aartsen (AR Developer)