A creative studio focused on animation + design

Converse Pride

  • 2D Animation
  • Social Content + AR

Converse Pride 2021

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Find your pride

Converse teamed up with Warm & Fuzzy for their 2021 Pride campaign. Starting with a static piece of commissioned artwork, they asked W&F to turn it into a lush landscape of animated content.

The artwork is inspired by individual stories, with each style featuring a graphic that explores the duality of struggle and joy along the journey to self-love.⁣ Converse used a group of All Stars from around the world to create a new product collection by and for the LGBTQIA+ community.

Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy
Warm & Fuzzy

Instagram

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AR Filters

We leveraged assets from the campaign to create an interactive IG filter for users to immerse themselves in the vibrant world.

The people behind it all

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Credits

  • John Bashyam (Creative Director)
  • Chris Grey (Executive Producer)
  • Brian Legoo (Animator)
  • Jory Federighi (Animator)
  • Erik Fashingbauer (Animator)
  • Carlos Aartsen (AR Developer)

Next project

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Honda Chase