Back to work

Converse CX

How do you show what comfort feels like? For Converse CX, we built a World of Foam: a playful CG space where sculpted surfaces, bouncing spheres, and bold shoe silhouettes put cushioning in motion.Starting with the shoe details, we developed the concepts, design, models, and animation for the Weapon CX, Run Star Motion, and Aeon Active CX lineup. Two individual shoe films, a lineup edit, social cutdowns, and print stills established the look of the global campaign.

Client
Converse
Services
  1. Visual Effects
  2. Animation
  3. Creative Direction
  4. Design
  5. Live Experiences
Year
2021

Explore

12 Assets

  2. A white sphere rests on coral foam steps.
    A white sphere presses into a textured coral surface.
  5. Black and white Converse Weapon CX sneaker against sculpted white forms.
    Converse Run Star Motion sneaker against sculpted white forms.
  6. Close-up of a sculpted sneaker heel and sole.
  7. Converse Run Star Motion sneaker reflected on a black surface.
    Side view of the sculpted Run Star Motion sole.
  8. Close-up of the Converse star and chevron on a black sneaker.

Exploration

The finished films began with months of look development, animation tests, and simulations. This research reel brings those explorations together, including ideas that never made the final cut.

Credits

Creative Director: Andrew Jerez Head of Production: Chris Grey CG Artist + Design: Mitch Fields Animator: Matt Parent CG Artist: Uli Streckenbach Animator: Kevin Ferrara Modeler: Hung Ma Sound Design: Yuta Endo Storyboard Artist: Sofie Chen 3D Artist: Carlos Aartsen Editor: Jesse Payne Compositor: Elliot Fan 3D Artist: Tanguy Bodivit Designer: Stephen Hannon Designer: J. Collins Modeler: Alex Temirov

16