Converse BB Jet
Converse - BB Jet 2021
He's On Fire!
We joined forces with Converse for the launch of the re-imagined All Star BB Jet. Their classic basketball shoe now features an innovative design to enhance speed and gameplay, as well as a nostalgic design nodding to the original NBA Jam video game. We created this hero film to match, highlighting the speed and versatility of the shoe with our realistic render that speeds past the court and transports into a 90's arcade game.
Warm & Fuzzy handled the concept, design, modeling, and animation of this hero film, delivering cutdowns at all different aspect ratios along with still assets. These assets were leveraged globally across the brand.
Here's some RND that didn't make the final edit, but we still think it's pretty cool.
The people behind it all
- Andrew Jerez (Creative Director)
- Uli Streckenbach (Director / CG Artist)
- Chris Grey (Head of Production)
- Matt Parent (Animator)
- Hung Ma (Modeler)
- Kevin Ferrara (Animator)
- J. Collins (Designer)
- Stephen Hannon (Designer)
- Mike Hopkinson (Producer)
- Yuta Endo (Sound Design)