Coca-Cola Byte

What would Coca-Cola taste like inside a video game?

We decided it should look like one too.

For the launch of Coca-Cola's first metaverse-inspired flavor, we created a visual world where retro gaming nostalgia collided with a digital future. Glowing interfaces, pixel textures, and 8-bit-inspired motion graphics blended with futuristic CG environments to create something that felt equally arcade cabinet and virtual reality headset.

Built around the idea of a flavor born online, the campaign embraced the strange overlap between memory and technology—pulling visual cues from classic gaming culture while pushing them into something more immersive and contemporary.

Across more than 100 assets spanning four global regions, the world expanded through social, web, print, Twitch, and beyond.

Part soft drink. Part cheat code.

Client

Coca Cola

With

Vice

Services

1. Visual Effects
2. Sound Design / Music
3. Animation
4. Design
5. Editorial & Finishing

Year

2022