ALL DAY IPA
Founders Brewing Co
HOP INTO EASY
Taking inspiration from the iconic All Day IPA can and its beloved woody mascot, we brought the spirit of endless adventure to life through a vibrant 2D animated world. Set against a backdrop of citrus-infused landscapes, we followed a cast of friends on an All Day Journey—a playful, flavor-forward ride through forests, streams, and scenic getaways.
Warm & Fuzzy led this campaign from start to finish, managing every stage of the process across disciplines. Our role included: Concept Development, Character Design & Illustration, 3D, Scriptwriting & Storyboarding, 2D Animation, Sound Design & Mix, and Delivery of Print & Digital Still Assets
A hero :30 animated film anchoring the campaign, Multiple cutdowns (15, :10, and :06) for broadcast, digital, and social, Still imagery and illustrations for in-store, digital, and OOH placement.
Styleframes and Assets
Look Development
OOH Assets
OOH Assets
Look Development
Early Frames
The people behind it all
Credits
- (ECD) Andrew Jerez
- (CD / Illustration / Animator) Uli Streckenbach
- (Head of Production) Chris Grey
- (Illustration / Motion Artist) Yura Seo
- (Animator) Mac Wojcik
- (Illustration / Cel Artist) Vicente Martinez
- (Composer) Yuta Endo