ALL DAY IPA
Founders Brewing Co
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HOP INTO EASY
Taking inspiration from the iconic All Day IPA can and its beloved woody mascot, we brought the spirit of endless adventure to life through a vibrant 2D animated world. Set against a backdrop of citrus-infused landscapes, we followed a cast of friends on an All Day Journey—a playful, flavor-forward ride through forests, streams, and scenic getaways.
Warm & Fuzzy led this campaign from start to finish, managing every stage of the process across disciplines. Our role included: Concept Development, Character Design & Illustration, 3D, Scriptwriting & Storyboarding, 2D Animation, Sound Design & Mix, and Delivery of Print & Digital Still Assets
Styleframes and Assets
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Look Development
OOH
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Social and OOH
Look Development
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Early Frames
01 - 03
01 - 06
01 - 03
The people behind it all
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Credits
- (ECD) Andrew Jerez
- (CD / Illustration / Animator) Uli Streckenbach
- (Head of Production) Chris Grey
- (Illustration / Motion Artist) Yura Seo
- (Animator) Mac Wojcik
- (Illustration / Cel Artist) Vicente Martinez
- (Composer) Yuta Endo
Next project
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