A creative studio

ALL DAY IPA

    Founders Brewing Co

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    HOP INTO EASY

    Taking inspiration from the iconic All Day IPA can and its beloved woody mascot, we brought the spirit of endless adventure to life through a vibrant 2D animated world. Set against a backdrop of citrus-infused landscapes, we followed a cast of friends on an All Day Journey—a playful, flavor-forward ride through forests, streams, and scenic getaways.

    Warm & Fuzzy led this campaign from start to finish, managing every stage of the process across disciplines. Our role included: Concept Development, Character Design & Illustration, 3D, Scriptwriting & Storyboarding, 2D Animation, Sound Design & Mix, and Delivery of Print & Digital Still Assets

    A hero :30 animated film anchoring the campaign, Multiple cutdowns (15, :10, and :06) for broadcast, digital, and social, Still imagery and illustrations for in-store, digital, and OOH placement. 

    Styleframes and Assets

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    Look Development

    OOH Assets

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    OOH Assets

    Warm & Fuzzy
    Warm & Fuzzy

    Look Development

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    Early Frames

    Warm & Fuzzy
    Warm & Fuzzy
    Warm & Fuzzy
    Warm & Fuzzy
    Warm & Fuzzy
    Warm & Fuzzy
    Warm & Fuzzy
    Warm & Fuzzy

    The people behind it all

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    Credits

    • (ECD) Andrew Jerez
    • (CD / Illustration / Animator) Uli Streckenbach
    • (Head of Production) Chris Grey
    • (Illustration / Motion Artist) Yura Seo
    • (Animator) Mac Wojcik
    • (Illustration / Cel Artist) Vicente Martinez
    • (Composer) Yuta Endo

    Next project

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    Olipop