Produced For Schitt’s Creek
Client Pop TV
Agency Sandbox Media Group
In conjunction with Pop TV’s new immersive LA/NY event for their highly popular show Schitt’s Creek; Warm & Fuzzy created a fun AR filter where anyone can try on the various wigs of the show’s main character, Moira. Our artists worked to carefully portray each of the hairstyles accurately and playfully.
Accessibility being a key factor, we developed the filter to work with Instagram, Facebook, and Snapchat – so users can simply open their social platform of choice and try it out! Using our experience and knowledge of the AR space, we were able to guide our client through best practices for marketing in order to achieve a smooth user experience and optimal engagement.