Warm & Fuzzy joined forces with OM Digital to create a best in class social media content experience for NFL players and hall of famers at Superbowl LV.

The goal was to setup a mobile content studio so that players could walk in, record a short clip of themselves on greenscreen, apply a polished animated treatment, and have it almost instantly ready to post on the NFL’s Instagram. We developed several unique stylistic looks and templates that transformed the flat greenscreen into vibrant and engaging animation. Players included Scott Turner, Aeneas Williams, Bradley Bozeman, Harrison Phillips, and more. The resulting content was shared across social media during the Superbowl and received millions of views.

W&F CREDITS

Creative Director John Bashyam
Executive Producer Chris Grey
Animator Brian Legoo
Animator Jory Federighi
Animator Erik Fashingbauer