Client Nike / SIDEARM Sports
Produced For College Football Playoff
Warm & Fuzzy teamed up with SIDEARM Sports and Nike to create an Augmented Reality (AR) experience around the 2020 College Football Playoff (CFP) National Championship.
Local artists from New Orleans created individual murals for each of the four CFP Semifinal teams. The murals come to life when viewed through Snapchat or the CFBPlayoff mobile app – animating and showing athletes speaking about the exclusive Nike product drop. Odell Beckham, Jr. and Jarvis Landry represent LSU, Denzel Ward represents Ohio State, Carlos Watkins represents Clemson; and Sterling Shepard represents Oklahoma.
The team at Warm & Fuzzy had the pleasure of creating all of the animation and motion graphics compositing for the mural artwork, working closely with our friends at SIDEARM Sports who led development on the in-app AR experience.