In June of 2018, New Balance launched the Fuel Cell Impulse running shoe. They partnered with Warm & Fuzzy to create a launch video that would garner excitement and drive awareness across their social platforms. New Balance wanted to ensure the creative captured the intensity and power of the shoe, which led to the concept of the shoe “engine”. The full production was run at Warm & Fuzzy, from storyboards to CG animation and customized social media deliverables. Watch the full spot here.