For the drop of their latest cleat, the Cypher 12, New Balance wanted some fresh and impactful social media content. The design of the limited edition shoe was inspired by pro player, Francisco Lindor, and featured vibrant colors which lent themselves to some amazing visual opportunities.

Given our experience with photogrammetry and creating realistic CG shoes, we pushed for a full-CG approach. Using cloth simulations and dynamic animation, we crafted 4 engaging social media clips that we’re very well-received on release day.