For the 10th anniversary announcement of Gerber’s famous contest to find their next Spokesbaby they wanted to do something eye-catching! We worked with our friends at Reach to produce a series of animated announcement videos for the launch of Photo Search 2020.

Through look development and rnd we landed on the concept of everything taking place in an environment resembling various play toys – something that was light and coincided with Gerber’s brand values.

The contest was a huge success, resulting in more than 350,000 entries!