CONVERSE WORLD OF FOAM

FALL 2021 SHOE LAUNCH

We teamed up with Converse once again to bring you the World of Foam. Built to absorb impact in your step and keep you going all day long, Converse is bringing back the court classic Weapon CX, delivering bold expression via the Run Star Motion and revealing the totally new Aeon Active CX.

Given just the shoe details, Warm & Fuzzy handled the concepting, design, modeling, and animation of the films. The deliverables included 2 individual shoe films, a hero edit of the full lineup, cutdowns at all different aspect ratios, and still assets for print. These assets set the look and feel for the entire campaign and were leveraged globally across the brand.

R&D

W&F CREDITS

Creative Director Andrew Jerez
Executive Producer Chris Grey
CG Generalists Kevin Ferrara, Mitch Fields, Carlos Aartsen, Tanguy Bodvit
Animators Matt Parent, Uli Streckenbach
Compositors Elliot Fan, Jesse Payne
Shoe Modelers Hungkit Ma, Alex Tymirov
FX Mitch Fields
Designers Stephen Hannon, J Collins
Storyboards Sofie Shen, Mitch Fields, Uli Streckenbach
Sound Design / Music Yuta Endo
Associate Producer Mike Hopkinson
Representation Atrbute / Nikki Ferrara