COACHELLA CINEMAGRAPHS

ON SITE SOCIAL CONTENT

In our 3rd year working with the content teams at Coachella we were asked to deliver a series of cinemagraphs that captured the unique culture of the festival. A cinemagraph is a “still” photograph that includes a subtle looping movement.

This year, rather than produce the typical after-movie, we created content on-site during the festival for immediate release on social media platforms. Over the course of two weekends we delivered nearly 70 looping videos in a variety of output formats. The streamlined process that made this possible was achieved through careful pre-production planning and coordination with photography and video teams throughout.

See some of our favorites below.