Burst Oral Care made a smash onto the scene with premium sonic toothbrushes through a monthly subscription service. Ready for their next big advertising push, Burst and their design partners at ico Design London came to us for our expertise in fully CG animated product renders.

Using photorealistic shaders, lighting, and physics simulations, we achieved a film-like quality. Creating the shots fully animated offered a number of advantages over doing a traditional live-action video shoot. We had much more control of exact camera positions, timing, cleanliness/look of the product, and were able to tweak things exactly to the client’s liking. Moreover, now that the digital toothbrush asset has been built, we are able to easily create future content.

The end result was a slew of engaging social media and web ad content that drove sales and reinforced the brand’s high end aesthetic.