BLACK SWAN THEORY

FULL-CG SPOT

It’s not often that a software company wants to create marketing content that has almost nothing to do with their product other than look awesome. So when creative agency Uninflected Pictures asked us if we wanted to make a dark animated piece for Wind River, we jumped at the opportunity.

The idea revolves around the Black Swan Theory, a metaphor for an unpredictable major event that is inappropriately rationalized after it takes place. Our literal depiction includes a cyborg-like black swan that is masking itself as a white swan. When its feather falls to the water, however, a slew of chemical reactions are evoked to reveal its true identity.

Through careful planning and execution, our team was able to take this concept from a rough storyboard to a fully CG spot. Employing the latest GPU rendering techniques allowed us to iterate quickly and deliver commercial quality on a tight schedule.