Testing and experimental design are central to our creative approach. Especially with a nascent space such as AR, we’re laser focused on building creative best practices to help brands find their way into more consumers hands, minds and hearts. In one such test, we experimented applying similarly themed lenses on an outward-facing “world” lenses versus front-facing “selfie” lenses. We found that the “world” lenses took almost twice as many scans to yield the same number of total views as a “selfie” lens.

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